Bubba’s Texas Burger Shack Branding

Brief

Our design prompt was to design a brand and collateral for a local burger restaurant in Houston, Texas. I chose the famous Bubba’s Texas Burger Shack, an award-winning restaurant that is literally in a shack, under the freeway.

Because Bubba’s is a no-frills eatery, I created a one-color logo and designs for each item to save on printing items. Each item is designed to be printed on either white or kraft brown paper, using standardized paper sizes, to further save by not requiring custom cuts or hard to find/expensive paper types.

Items created include: menu, business cards, gift cards, paper bags for take out orders, cups, and stickers for burger wrappers.