BobaLust Cafe Rebrand
![bobalust-branding](https://picklepuppy.com/wp-content/uploads/2023/07/bobalust-branding-800x800.png)
![bobalust-logo](https://picklepuppy.com/wp-content/uploads/2023/07/bobalust-logo-1-800x136.png)
![mockup-cup](https://picklepuppy.com/wp-content/uploads/2023/07/mockup-cup-800x800.png)
![mockup-shirts](https://picklepuppy.com/wp-content/uploads/2023/07/mockup-shirts-800x533.png)
![mockup-menu](https://picklepuppy.com/wp-content/uploads/2023/07/mockup-menu-800x526.png)
![mockup-storefront](https://picklepuppy.com/wp-content/uploads/2023/07/mockup-storefront-800x533.png)
![mockup-table-tent](https://picklepuppy.com/wp-content/uploads/2023/07/mockup-table-tent-800x610.png)
Brief
One afternoon, my best friend texted me a photo of a boba tea shop with the comment “this name deserves better branding”. I agreed with her and immediately had an idea for a cute animal mascot and a more playful and energetic font for the logo and branding.
I created a stylized cat mascot using the heart motif to reinforce the “lust” for boba. I picked a warm, bright color palette and used Grilled Cheese BTN for the font. I then created a handful of different variations of the branding materials for use on employee shirts, menus, cups, and other real-world applications.
This rebrand project is not affiliated with the BobaLust Cafe, it’s just for fun!
Client:
personal
Skills:
brand management, illustration, logo design, typography