BobaLust Cafe Rebrand

Brief

One afternoon, my best friend texted me a photo of a boba tea shop with the comment “this name deserves better branding”. I agreed with her and immediately had an idea for a cute animal mascot and a more playful and energetic font for the logo and branding.

I created a stylized cat mascot using the heart motif to reinforce the “lust” for boba. I picked a warm, bright color palette and used Grilled Cheese BTN for the font. I then created a handful of different variations of the branding materials for use on employee shirts, menus, cups, and other real-world applications.

This rebrand project is not affiliated with the BobaLust Cafe, it’s just for fun!